Monster Energy Ultra

Citrus without the syrupy base of the original green Monster. It drinks dry, finishes slightly bitter and does not linger. People who find the classic too sweet usually start here. Within the Ultra range this is the neutral centre the fruitier cans such as Paradise and Sunrise move away from. The carbonation is firm and the liquid almost clear, which sets it apart from every other can in the range.

In most countries the can is simply called Ultra, though everyone knows it as the white. Size and sweetener vary by market, so the same recipe can land differently elsewhere. For collectors this is the reference point of the range: almost every country has one, and the differences are in the print and the format. Anyone building the range starts here and works through the countries afterwards.